始終不渝地堅持初衷：“傳統風格，應時設計，適用于各種場合” .而它的目標是在進入新國家新市場開發中逐年持續不斷增長和提高產品銷量, 以及不斷滿足那些對該品牌忠誠信任的客戶需求，使他們對該品牌每季服裝設計及品質感到滿意。
Unswervingly adhere to mind: "The traditional style, seasonal design, suitable for all occasions." And its goal is to enter new markets, developing new country every year continuous growth and increase product sales, as well as those who continue to meet the trusted brand loyalty customer needs, to enable them to design and quality brand apparel quarterly satisfied.
The brand's product features in its classic timeless design, while keeping up the trend. Each season should be designed and produced 800 number of new products, from newborns to 14-year-old boy, his plate, fabrics and colors are all exclusive proprietary. The brand's design takes into account a variety of different occasions: sports, leisure and special occasions, complete a variety of styles for boys and girls of all ages.